Many Hands | Invesco (spec)

Including investors

Invesco’s old brand identity ‘Old Masters’ was, let's face it, getting old.

They needed a more inclusive essence, celebrating Invesco’s openness to insights from both its clients and teams of experts.

Enter ‘Many Hands’. A brand identity that embodies the power of teamwork, showing multiple hands interacting Together with symbolic items.

Copywriter: Shaun Wood

Art Direction: Christopher Medford

Creative Direction: Tom Kennedy & Ben Golik