GREAT Sports Technology | DIT

Getting UK sports tech known

When it came to UK sports tech, people only really knew the optical tracking technology Hawk-Eye.

Little did they know that Blatchford Ltd was elevating the game for paralympic athletes in the UK, with their light-weight, high-strength carbon fibre prosthetics.

We changed that, by setting their running blades in motion on massive OOH displays, at the 2022 Birmingham Commonwealth Games.

Now 57.1 Million people across the world to know that...

GREAT Inventions push everyone forward.

Copywriter: Shaun Wood

Art Director: Christopher Medford

Creative Direction: Guy Bradbury