Magic Hands | Better Health

Making the healthier option fun

When you use the NHS Food Scanner App to scan the barcode of any food, it shows you healthier options, just like that. Pfft!

In effect, it puts the power of healthier shopping into your hands.

We collaborated with visual wizard Zac Ella (Agile Films) to bring that magic to life.

Just scan, swipe, swap!

Creative Team: Shaun Wood & Amy Parkhill

Creative Director: Ben Golik & Tom Kennedy

Director: Zac Ella

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