Don't Believe The Hype | Binance (spec)

Intercepting cryptomania

People were jumping blindly into crypto in 2022, without stopping to learn about the financial risks they might be getting into.

Someone needed to cut the crap. A famous and fun figure-head who could moderate the buzz, reminding people to think critically and educate themselves.

One man was right for the job...

Public Enemy's Flavor Flav, known for him and Chuck D's hit song 'Don't Believe The Hype'.

In a serious of hilarious TVCs, he'd intercept a range of avoidable crypto blunders, by popping up and rapping ‘Don’t Believe The Hype’, before directing you to an educational website (

Yeeeeeaaaah booooyeeee!

Art Direction: Christopher Medford

Creative Direction: Matt Lee