Get The Jump | Department of Education

Taking the fear out of finding your path

When you’re a teenager, choosing what to wear is scary - let alone deciding your future career!

But the best way to find out where you're going is to take a step. You'll work out what you want on the way.

I worked closely with creative directors Ben Golik and Tom Kennedy to mould this universal truth to the DIT's entry-level technical training drive.

I even voiced the guide narration for a radio ad based loosely on my own experience.

This led to a hugely effective series of candid content set from a young person's perspective.

Listen to the guide VO below (sound on).

Radio Ad Copywriter: Shaun Wood

Art Direction & Creative Direction: Tom Kennedy & Ben Golik